Approaches
The design journey involved strategic brainstorming and workshops, translating abstract concepts into tangible solutions, prioritizing core features, and rapidly iterating to deliver a funcitonal and intuiative product.
The process adopted a user-centered design approach, aiming to gain a holistic understanding of the big picture by mapping out the lifecycle map, stakeholder map, personas, and user journeys. Since this was a brand-new project, I leveraged information architecture and user flows to create clear navigation and ensure the product could scale effectively.
For a Long-Term Evolving Product
This project is not a one-off initiative, but rather a multi-phase, evolving product. To deliver the most effective design proposals, different design methods were applied at different stages.
As the product matured and required more detailed refinement, we conducted in-depth research to better understand the client organizations. This involved mapping the internal hierarchy of the users’ companies and gaining insights into their roles, workflows, and responsibilities. These findings enabled us to refine the design to meet real-world operational needs more precisely.